RFP-Consultancy for the provision of marketing and creative services to develop a campaign in 2022

RFP-Consultancy for the provision of marketing and creative services to develop a campaign in 2022

Organization: UNICEF

Apply By: 06 Jul 2022

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RFP - Consultancy for the provision of marketing and creative services to develop a campaign in 2022

About the Organization:

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.


Through this Request for Proposal (RFP), UNICEF seeks to hire a marketing/creative agency based in Viet Nam to develop and implement a bold and innovative campaign to mobilize the public to take action for children.

Scope of Work and Deliverables:

The selected agency is expected to complete the following tasks and deliverables:

  • Develop a creative concept, campaign strategy and cost-efficient budget – Ten days after contract signing.
  • Develop the campaign plan –20 days after signing the contract
  • Production of key visual assets and full-fledge package, in coordination with production agencies/consultants if needed –40 days after signing the contract.
  • Support the campaign pre-testing and adjust according to feedback – 50 days after signing the contract.
  • Coordinate the implementation of the campaign in close coordination with UNICEF’s campaign lead –starting in late October/early November.
  • Periodic reports to monitor campaign performance –daily/weekly as needed during implementation.
  • Evaluate and adjust strategies in consultation with UNICEF according to evolving circumstances –during campaign implementation.
  • Final report on results in case-study format –last week of contract.


  • Eight to ten years of proven experience in developing and implementing creative marketing campaigns.
  • Agencies should be based in Viet Nam.
  • Relevant experience to Viet Nam’s context, working with children or/and children related issues.
  • Qualified staff with higher education degree level in the field of communication, advertising, public relations, and a minimum of ten years of relevant professional experience.
  • Availability of technical equipment for creative concepts and execution.
  • Ability and proven experience in copywriting, crafting messages and develop communication assets in creative formats.
  • Ability and proven experience in multi-tasking, taking initiative and working effectively under tight deadlines.
  • Excellent written, oral and interpersonal skills (capacity to deliver in English and Vietnamese is required).
  • Working experience with UNICEF and UN agencies are assets

For more information please check the Link

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